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Writing can be a lucrative endeavor in the digital age. From blogs to social media, people consume information at a rapid rate. Many freelance writers, however, fail to maximize their earning potential. Here are some smart ways to boost your income while making valuable additions to your portfolio.

Monetize Your Blog

If you don’t have a personal blog, you’re missing out on a few key opportunities to market your writing. A blog is a perfect place to maintain a portfolio for prospective clients. It can also be a suitable venue for generating revenue from book sales or affiliate programs.

There are a few ways you can monetize your blog. An obvious choice is to display relevant ads. Google’s AdSense is a major player in the world of targeted advertising. If your blog gets a lot of traffic, AdSense can put some passive income in your pocket. The trick is creating a practical scenario while limiting the intrusiveness of ads on your blog.

AdSense and similar platforms serve ads related to your original content. In theory, you want to expose your website traffic to advertisements that interest them. To broaden the type of ads that are displayed, you need to expand the subject matter of your blog. Try tackling opinion pieces on recent news or reviewing books you’ve read.

If you have an existing blog with a number of followers, then monetizing your blog may be an easy way to start earning money on the side. According to the Site Report Card, quality content is crucial to monetizing your website in a successful way. Your website will only generate traffic if people want to see what you have to say.

If you don’t have an existing blog, it’s important to build up a following before making any attempts to monetize your site.

Step out of Your Comfort Zone

You are probably very confident in your writing ability at this point. Even so, most writers tend to prefer specific subject matter. While it is great to write about your interests, earning more money means that you will have to leave your comfort zone. For freelancers who depend on writing as their primary income source, this can be scary. Subjects you know little about require more research and take longer to write. After a few articles on a new topic, you’ll begin to hit your stride.

It is also vital that you avoid pigeonholing yourself as a writer. Many writers offer editing and proofreading services. These side jobs can fill in the gaps when other work is slow. A side benefit of this is that editing and proofing the work of others will keep your skills sharp.

Remember that it takes time to build a work-at-home career as a writer. You may not be able to speed up the process, but you can learn the necessary tools about the craft while taking advantage of smart ways to boost your income.